"So when it comes to telling his story and getting that story heard, fringe radio preacher Harold Camping and his small band of followers have embarrassed the largest denominations, churches, and Christian ministries in America. This morning, his story was on the front page of the Los Angeles Times -- and most likely every other major paper in America. His story leads CNN and other news networks today. His story is being talked about on Twitter hashtags, blogs, social media sites, and on the street. Why? Because Harold Camping and his followers really believe their message. When that happens, you're not afraid to spend money, creativity, passion, and energy to make sure your story impacts people's lives. It's just a shame that it's the wrong message. And even more of a shame the rest of us have done such a poor job of getting the right one out."